There is a lot that can stand in the way of visitors converting on your WooCommerce site. Slow-loading pages, unflattering product photos, copy ridden with errors… You have a tough crowd to please, so you should be thrilled when you start seeing sales come through the site.
That said, ecommerce conversion rates are notoriously low and seem to be shrinking every year. In Monetate’s quarterly e-commerce report, the average conversion rate for websites in Q1 2017 was reported to be 2.48%. Which means your e-commerce checkout page needs to be in tip-top shape.